Shanti
The Little Guide to Big Adventures in Empathy, Kindness, and Connection!
Meet Shanti
A character created to inspire children to dream big, connect deeply, and create a kinder world. Through her stories, games, and tools, Shanti teaches the power of empathy, kindness, and connection—essential values for growing hearts and minds.
The Story Behind Shanti
Shanti’s name means "peace," and her world is filled with magical adventures and meaningful moments. She embodies the spirit of connection, bringing people together to solve problems, overcome challenges, and celebrate kindness.Whether she’s helping a lost star find its way home or teaching a friend how to listen with their heart, Shanti inspires us all to make the world a better place—one small act of kindness at a time.
Explore Shanti's World
Storybooks:
Follow Shanti on her magical journeys as she teaches valuable life lessons. Each story is a heartwarming tale that fosters empathy, encourages kindness, and celebrates connection.
Board Game:
Step into Shanti’s world with our interactive board game! Solve puzzles, connect with friends, and learn the value of working together to overcome challenges.
Educational Tools:
Parents and educators can bring Shanti’s lessons into classrooms and homes with activity sheets, discussion guides, and interactive lessons on building empathy and connection.
Future Adventures:
Shanti’s story doesn’t stop here. We’re working on animated episodes, an app, and even merchandise to make her adventures accessible to every child around the globe.
Join the Adventure
Join the Shanti Circle to connect with other parents, educators, and fans who share our vision of a kinder, more connected world.
Have questions, feedback, or partnership ideas? We’d love to hear from you!
Email: [email protected]
© 2024 Shanti's World. All rights reserved.
Shanti
The Little Guide to Big Adventures in Empathy, Kindness, and Connection!
The Problem
The World Is Loud. Children Need Tools for Stillness.• Emotional dysregulation and anxiety in children are rising• SEL tools are often boring, clinical, or not scalable• Parents and educators lack engaging emotional resources• Kids’ content is noisy and commercial—not emotionally intelligent
The Opportunity
Emotional Literacy is the Missing Layer in Learning.• $60B+ global SEL & kids’ wellness market• Families demand values-driven, screen-lite storytelling• Need for a cross-platform, character-led IP grounded in empathy• Shanti bridges education, entertainment, and wellbeing
Meet Shanti
A Magical Guide for Big Feelings and Bigger Hearts• Gentle character from the Garden of Stillness• Helps children understand, name, and regulate emotions• Appears in moments of conflict, confusion, or fear—not to fix, but to guide
What Makes Shanti Unique
• SEL (Social & Emotional Learning) - aligned storytelling and play• IP-first, cross-format universe• Calming, inclusive aesthetic• Story as a tool for healing and growth
The Shanti Universe (Multi-Format Ecosystem)
• Print: Storybooks, reflection guides• Play: Board game, flashcards• Digital: Mobile app (Shanti’s Garden)• Screen: Animated Shorts, OTT series• Merchandise: Plushies, cards, journals• Experiences: Workshops, Shanti Circles, live shows
Age Groups & Audiences
Primary:• Children aged 4–12 (core stories, board game, animations, app)Secondary:• Parents & caregivers (tools for conversations, bedtime routines, connection)• Educators (SEL-aligned classroom kits, workshops)Tertiary:• Therapists & counselors (play-based emotional tools)• Strategic partners (schools, NGOs, publishers, OTT, merchandise)
Traction So Far
• 2 story drafts + board game prototype created• Visual aesthetic and character design developed• Website launched; early educator/parent feedback positive
Rollout Plan
| Phase | Timeline | Focus |
|---|---|---|
| Phase 1 | Now–6 months | Finalize stories, refine board game, beta SEL tools |
| Phase 2 | 6–18 months | App, animated shorts, merchandise, educator kits |
| Phase 3 | 18–36 months | OTT show, licensing, live experiences |
Competitive Landscape
| BRAND | FOCUS | IP CONTROL | SEL DEPTH | CROSS - FORMAT |
|---|---|---|---|---|
| Peppa Pig | Entertainment | Licensed | Low | Moderate |
| Cocomelon | Music/YouTube | Owned | Low | High |
| Daniel Tiger | TV + Print | Licensed | Moderate | Moderate |
| Inside Out | Film | Licensed | High | Low |
| Shanti | Emotional Growth | Owned ✅ | High ✅ | Built-in ✅ |
Market Opportunity
• SEL EdTech & wellbeing: $60B+• Kids’ entertainment licensing: $130B• Strong parental appetite for values-aligned storytelling• Shanti positioned as a global SEL-first IP
Revenue Potential
| STREAM | EXAMPLE | EST. YEAR 3 |
|---|---|---|
| Storybooks | Publishing deals | $100K |
| Board Game | Schools, families | $150K |
| App Subscription | Calm + story hybrid | $200K |
| Licensing/OTT | Shorts/long-form | $250K |
| Merch & Kits | Plushies, journals | $100K |
Est. Year 3 Revenue: $800K–$1.2M
The Ask
We’re raising $500,000 USD to:• Develop professional products (stories, board game, tools)• Launch animation + app MVP• Build core creative + ops team• Protect & grow IP• Scale partnerships (schools, OTT, publishers)
The Vision Beyond
• Shanti for toddlers, teens, and adults• Global language + cultural adaptations• Shanti AI Companion for mindfulness and bedtime stories• Immersive Shanti House installations, theatre shows• Fellowship for educators & SEL practitioners• NGO partnerships for trauma-informed tools• Feature-length animation + original music albums
About the Creator
Rohit Koliyot
Psychologist | Mediator | Storyteller• 15+ years across mental health, education, and business• Experience building scalable, socially impactful ventures• Blends psychology and creativity to build meaningful IP• Read More
Join us in building this universe.
Shanti isn’t just a brand—it’s a movement.Together, let’s raise a generation of calmer, kinder, more connected humans.
Contact Us : [email protected] | +91 98401 04825
Website : www.shanti.io
© 2024 Shanti's World. All rights reserved.